Search Engine Optimization (SEO) is the process of improving a website’s visibility in organic, unpaid search engine results (like Google) to attract more traffic. It involves optimizing on-page content, technical infrastructure, and authority signals to make a site more relevant, readable, and credible to both users and search engines. Wikipedia +3
Key Pillars of SEO:
- On-Page SEO: Optimizing individual pages by using relevant keywords in title tags, headers, and content, and improving URLs.
- Technical SEO: Enhancing the website’s backend structure, including, site speed, mobile-friendliness, and ensuring search engines can crawl and index the site.
- Off-Page SEO: Building credibility and authority through backlinks from other reputable websites.
